Preparing Trade Show Graphics & Event Graphics for Your Exhibit Booth

One of the most important considerations when preparing your exhibit booth for a trade show or an industry event is the functionality and creativity you put into the tradeshow graphics and event graphics.  The goal here is to be able to stand out among all of the other exhibitors that surround your trade show booth and pull prospects into your exhibit.  There are hundreds of options available today to help you achieve this goal, from banner stands, to backlit graphics, high-end acrylic graphics, kiosks, floor graphics and 3D elements to name a few. Below are a few helpful suggestions as to how you can attract prospects to stop-by and visit you at your booth.

What Do I Need for My Trade Show Booth?

Some of the main components of your trade show booth and trade show graphics are dependent on criteria dictated by the host of the event. Generally, booth sizes are standard across events to allow for uniformity.  How you use the space is entirely up to you. However, In order to make the most out of your space, consider using:

  • Banners, graphic backdrops and table runners. These tradeshow graphics will cover up unsightly tables and provide additional space to promote your brand. With your trade show graphics, you will be able to display your logo, contact information, URL and even an image showing off an example of your product or service.
  • Trade show graphics also provide a way to make your booth stand out against other exhibitors. You can also build upwards within the trade show halls’ regulations to extend your reach across the exhibition hall, and to make sure you are capitalizing on your space.
  • Brochures and business cards can be distributed to potential customers who are interested in your company but are not in a place to act during the show. Exchanging business cards will allow you to contact people after the show in order to drum up business. If you are planning on running a promotion for attendees at the show, you should print up a postcard listing the details of the deal, such as the terms of the offer, a code and its expiration date.

Event & Trade Show Graphics Printing in Boston, Burlington, Cambridge & Woburn, MA

If you are starting to plan for trade shows this fall and are looking to refresh your graphics, contact Advance Reproductions today! We will be able to provide you with full color proofs of your new booth and size it to your specifications. Advance Reproductions can be reached by calling 978.685.2911 or by filling out our online contact form.

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